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Legal Marketing Review Service

We offer a complete online marketing review. Here is what one client had to say about the results he obtained from this service. Here is a short list of the items we review in the SEO & Online Marketing Review:

• Ideal Client Match – Design, Imagery, Colors, Content (look no further), Alignment with emotions, User Experience
• Local SEO, Local Citations, Local Citation Aggregation, Local Citations (Important city specific sites), Legal Citations, Corrections, Duplicate Removal / Claiming, Directories
• DMOZ, Legal , ABA, Bar Associations, Business, BBB
• Maps Placement, Multiple Offices, Major Maps Websites
• Schema Markups, Attorney Markups, Services Markups
• Reviews Markups
• Maps Markups
• Local / Locations Markups
• Video Markups
• Image Markups
• Maps Pin Markups
• Top Address Markups
• Silos
• Attorneys
• Practice Areas
• Cities/Practice Areas
• Locations
• Disclaimer Markups
• User Experience / Website Structure
• 6 Pillars of User Experience
• Content Strategy
• Information Structure
• Functionality
• Platform (Responsive Design)
• User Interface
• Usability & Accessibility
• Navigation Structure
• Siloing
• Number of links
• 2/3 Content column (left side)
• Soft Sell Content
• Informative Content
• Supporting Content
• Sales Page “Strategy Session”
• Direct Traffic – Return Visits – Bookmarks
• Google Analytics Review
• Bounce Off Rate
• Advertising Traffic – Marketing Efficiency
• Traffic Trends (Organic)
• Search Engine Optimization
• Penalties Assessed?
• Multi-pointed domains?
• On-page SEO
• Title Tags
• Lengths
• Uniqueness
• Meta Descriptions
• Lengths
• Uniqueness
• Schema
• Alt Tags
• Images
• Content Link/User Flow
• Meta Keywords (Google ignores but I always add in case they reverse their decision)
• Site Structure
• Image SEO
• Mobile SEO
• Video SEO / Presence
• Internal Linking Review/Techniques
• Outbound Linking Review/Techniques
• Inbound Link Attraction
• Breadcrumbs
• Website Technical Issues
• Mobile Technical Issues
• Link profile (17% brand name links)
• Canonical URLs (if duplicate content)
• Keyword Enriched URLs (watch length)
• Disavow tool
• Robots.txt file
• Reconsideration Request – History
• Off-page SEO
• Bad links
• Excessive Reciprocal Links
• Foreign Links
• Another Language Links
• Too many from one source
• Buying or Sponsored Links
• Link Pages
• Low quality links / Spam sites
• Negative SEO
• Complaints / Negative Reviews
• IP Addresses – blacklist
• Link profile
• 17% brand name links
• No_Follow
• Do_Follow
• Keyword Phrases
• Exact Match Keyphrase
• Phrase
• Branded
• Category
• Category URL
• Rankings (with suggestions) Baseline
• Blog
• Content Frequency
• Content Uniqueness
• Content Relevance
• Blog SEO’d
• Blog posts SEO’d
• Proper Categories, Tags, Archives (No_Follow)
• Reduce page links
• Content
• How do I best answer questions my Ideal Clients have?
• Refresh of Static Pages
• Quality
• Grammar
• Readability
• Uniqueness
• Relevance
• Length
• Cite authority websites
• Duplicated Content
• Common Content
• Across website
• From other websites
• Keyword Stuffing
• Over Optimization
• Use Bulleted, numbered lists
• Use Headers, Headlines
• Inaccurate Headlines/Sub-headlines
• Overusing H1 tags (too duplicative keyword phrases)
• Long-tail keyword phrases
• Conversational keyword phrases
• How can I…
• How do I…
• How to…
• Geo-targeted keywords
• City/County Practice Area Overview pages
• Pillar Informative
• Supporting
• Sales Page
• City/County Practice Area pages
• Pillar Informative
• Supporting
• Sales Page
• Keyword Density
• Latent Semantic Indexing
• CopyScape
• Ideal Client Copywriting – IRAC Method
• PAP Pillar Format
• Hub Content Techniques
• Blog Content Development
• Injury PAP (Settlement/Verdict) Approach
• Flesch–Kincaid Readability Rating (Ideal Client?)
• Freshness Score
• Video
• Additional Resources
• Links to authoritative sites
• Infographics
• Videos
• PDFs
• Privacy Policy (Unique)
• Terms of Service (Unique)
• Disclaimer (Unique)
• RSS
• Printable – Show Reader View
• Content Marketing
• Video
• Article Distribution
• Press Releases (No_Follow)
• Contributor
• Conversion
• Branding (on and off online)
• Reviews and Online Reputation
• Copywriting
• Reviews
• Live Chat
• Lead Handling / Response Time (24/7?)
• Phone Reception
• Web forms
• Live Chat
• Call to Action “Strategy Session”
• Sales process
• Videos
• Downloadable reports / Whitepapers
• Rich content dressing key questions, fears, concerns
• Programming
• Google Webmaster Tools review
• Content Management Tool
• Plugins
• Yoast SEO Tools or others
• Google XML Sitemaps
• Integrated blog
• Website Technical Issues
• Mobile Technical Issues
• Cross Brower Reviews / Compatibility
• Design
• Text
• Characters
• Content
• Website Speed
• Web forms
• Recaptcha
• Anti-spam
• Security Updates – CMS, Plugins, Themes, etc.
• Internal 401 errors
• “Copied Over” Code
• Broken Links
• Domain Authority
• Moz Score
• https://
• Renewal period
• Age
• Keyword enriched
• Keyword sub-domains
• Domain History
• Exact Match Domain
• Public / Private
• Unique IP Address (white listed)
• Social Media
• Frequency
• Quality
• Backlinking
• Uniqueness across social media
• Profiles
• Complete
• Unique across website and social sites?
• Images
• Videos
• Special Offers
• Audience Development
• Advertising (Likes & Shares)
• Competitor Awareness / Analysis
• Marketing Efficiency Analysis

and more.

This takes 5-6 hours and I am very thorough. You will end up with a marketing plan of sorts to take action. (What, how, why, where, etc). I only charge $750 for this. This also includes an hour consult to go over the plan and answer any questions you have about the report or anything else.

My phone consultations are $200 per hour. We go through a ton of materials and topics. So it is a great value. My clients have set that price as a fair value for the time.

Leave a reply

Here is a recent letter sent from our client to one of our prospective clients regarding our Legal Marketing Review Service and Legal Content Writing Service. I can put you in touch with this attorney if you need a reference. I do not display my client’s name or website to protect his privacy.

“I have been using James’ company for content since I launched my new site (***injurylaw.com) in January of this year. I used another company before his and was not overly thrilled with the content. I contacted James’ company and was provided with some sample pages. I thought that the pages were professionally written so I placed my first order. I was very satisfied with the content that they provided. They delivered professional content at a reasonable price. If you take a look at my site, easily 95% of the content (including many of the articles) were done by James’ company. I had him do some specialized content for a practice area specific to Florida, and his company knocked it out of the park (Take a look at the Personal Injury Protection Claims practice area). They provide accurate explanations of the law – I have not had to make any substantive changes to the content.

The content that has been written for me has unquestionably increased my domain authority/page rank/ and where I show up on google. I am ranking for several keywords. I recently had James update one of my existing pages (I only ordered 500 word pages in the beginning due to the amount of money that it costs to fill a website with content). After updating and posting the page, I received a phone a call a few days later regarding that practice area. I was able to convert the lead into a case. Granted, I can’t say 100% that it was from the updated content, although I am pretty confident that it had something to do with it.

Having seen great results, I contacted James to see how I can take my site to the next level to compete against the major law firms in my area. James suggested that he was able to do an SEO audit for my site. I told him that I was skeptical of those “audits” and have been burned in the past with useless information. He assured me that the information would be thorough and helpful. It was. The audit was over 30 pages long and he told me (in plain English) what I needed to fix on my site (and how to do it) to make it more friendly to search engines. He also provided me with advice as to changes that should be made to increase the chances of client conversion – the only real point of a website. Included with the audit was an hour long phone consultation to discuss any questions. After speaking with James last week, I ordered approximately additional content for about 20 pages (I want to increase most of my pages to 3,000 words). Additionally, I hired him to work on increasing my backlinks. I currently have a contract with a website company until the end of the year. After my contract is up, I am planning on having James host it and run it.

I hope this was helpful to you. Feel free to reach out to me if you have any questions.”

Very truly yours,

Gary E……