As an experienced attorney, you have probably written your share of depositions, motions and more of the like.  I, myself, have written countless papers throughout my educational career and even more in my particular line of work.  The fact that both you and I are well-versed in the written word does not mean that the average person will garner the same understanding after reading, for instance, an article on an attorney’s website.  If your website is written along the same reading level as your fellow attorneys, your potential clients may seek help elsewhere or simply resolve to not utilize legal services, despite their best interest.  As with any other written work, whether it be instructions for a television installation or recipes for that night’s dinner, if someone does not understand what is written, they will likely put it down and move on.

Leading literacy experts have recommended that writers should compose “[…] documents intended for the general public at the 9th-grade level, [and] health and safety information at the 5th-grade level.”  The experienced website design team at bestattorneywebsites.com, understands this requirement and strives to write attorney website content at the 9^th grade reading level. We understand that your potential clientele may not be privy to the legal jargon you use on a daily basis.  We also understand that you want your potential clients to have a firm grasp on any legal decisions that they might be considering.

When you think about what you want to be depicted, you want to be assured that you are getting what you paid for.  That expectation is almost a certainty at our design firm, except, you will be trying out your attorney website and companion blog RISK FREE, where you have an opportunity to “test drive” your exclusive attorney website package before you sign a contract and issue payment.  Your “test drive” will include some of the following content features as well as many more:

• Content Writing — your attorney website content will be written by licensed attorneys with your particular practice in mind.  They will also compose content based on the expert recommendation of the 9^th-grade reading level.  Every piece of content will also become your property after it has been published.

• Personal Content Management – you will be able to manage your own content right from your office.  With our utilization of the WordPress Backend Content Management Tool, you will be able to easily edit or update your exclusive attorney website and companion web blog from almost anywhere with your iPhone, iPad, Mac or PC.

The attorney website design team at bestattorneywebsites.com, understands that you want the absolute best for your potential clients, including content written to be understood, not to be baffled.

If you have any questions about the previous report and how it may pertain to your current attorney website or want to discuss a new attorney website and web blog with our RISK FREE TRIAL offer, please contact us toll free at 1 (800) 877-2776.

Best Attorney Websites

16 Northtown Drive, Suite 206

Jackson, MS  39211

Tel. (800) 877-2776

Fax (662) 510-0159

While a landing page is essentially any one of your web pages that a visitor can arrive at, within the realm of marketing, your landing page is simply a standalone page which is distinct form your primary website. This page is one that is focused on a single objective and there is no global navigation which ties it to your primary website. Instead, your landing page is meant to restrict your user’s options, guiding them irrevocably toward a conversion—in other words, a new client for your law firm. A click-through landing page is meant to persuade users to click to another page and the goal is to “warm up” your users to a point where they are close to making a decision.

The click through page in the case of a law firm would likely be a registration page or contact form. A lead generation landing page is also used in much the same way to capture your potential client’s information and your user should be told up front just what they will receive in return for submitting their personal information. In some cases you could offer a short e-book or whitepaper in return for the information you will receive, or possibly a free consultation—anything that genuinely makes it worth the user’s time to fill out a form. But what—specifically—differentiates a so-so landing page from a truly great landing page?

Seconds Count, Simplicity Matters, Trust is Key

Visitors quite often determine whether or not they will allocate their precious time to fill out your online form in the mere blink of an eye. This means that your form must appear professional, easy to understand and simple to fill out and this must be conveyed to the user almost instantaneously. If you remember when designing your landing page that your user had to click on something to get there—some sort of action button—then you realize that you already know something very important about your user. This knowledge allows you to keep every single question on your landing page extremely simple. Any user who sees an overwhelming list of questions will likely click away from your landing page in a heartbeat, so consider why the user is on your landing page, then keep it short, concise and extremely simple while offering them something of value in return.

Remember—unlike every other page in your website, your landing page needs no navigation, no menu, no link to your homepage, literally nothing to click on other than a form to fill out and a submit button. Never forget that you are asking people to submit their most private information, therefore your landing page must, above all, inspire trust in those who arrive. Your logo must be prominently displayed, and your real-life physical address and phone number should also be part of your landing page. If your users don’t trust you, they will not be filling out your form, no matter how enticing the return may be. Your design and graphics should be simple, elegant and understated to further inspire trust from your users. If your landing page doesn’t appear credible, then all your work is for nothing.

Would You Fill Out the Form?

Take a long hard look at your landing page and ask yourself whether you would fill it out. Would you feel comfortable sharing your personal information through this landing page and it is confusing in any way? Is the return your users will receive clear? Make sure the primary headline of your landing page matches the ad your users clicked to arrive on the landing page, keep your purpose and message short and credible, and ensure your call to action is both large and positioned above the fold and you will see great results from your legal landing page.

Years ago, you may have thought that putting an ad in the local newspaper would have been enough to draw in new clientele.  Years ago, that may have been all it took to bring new faces to your business front.  However, that is not the case in today’s day in age.  More and more people are turning to the World Wide Web for everything from checking out what is happening in the local and national news to ordering that new pair of jeans that everyone has been “dying” for.  We are in a new age where everything is driven by technology.  My latest car-buying experience, for instance, would have taken several days to complete had technology and the internet, for that matter, not been there to speed up the process.  I will not disclose what I ended up purchasing, but I will tell you that I did not want to keep coming back to the dealership and making several trips back and forth to the bank, which is something most people would feel to be a slight inconvenience.  As an experienced attorney, your time is valuable and wasting that precious commodity on advertising campaigns of yester year would truly be a travesty.

You may be wondering what our firm could do to ensure you get the best updated advertising via the internet.  For starters, the experienced team at bestattorneywebsites.com, we would consult with you to figure out what exactly you want in your exclusive website from making decisions about basic features like colors or font types to deciding if you would like to have a “Live Help” window that pops up after 30 seconds of browsing your site.  Then, we would compile your website with a companion blog along with some of the following features, RISK FREE:

• Expert Consultation – throughout the creation of your exclusive attorney website, we will consult with you to make sure you are up-to-date on everything that is occurring with your customized website.  We will even train you to make any edits or updates to your site without having any prior programming knowledge.

• WordPress Backend Content Management Tool – our utilization of this tool would enable you to make changes or edits to your website by yourself, on your own time from virtually anywhere.

• Accompanying Web Blog – we will create a companion web blog that matches your main legal website where blog posts will be constantly uploaded to ensure fresh, original content and optimal internet exposure.

• Website Content Writing Services – your attorney website content will be written by licensed attorneys who will ensure that every piece is original and written with your particular law firm in mind.

It is time to update your advertising strategies.  Take advantage of our RISK FREE TRIAL offer where you have the rare opportunity to “test drive” your exclusive attorney website and companion web blog before deciding to sign a contract or issue payment.

If you have any questions regarding the previous report and how it may pertain to your current advertising plan or want to get more information about our RISK FREE TRIAL, please contact the highly experienced team at bestattorneywebsites.com toll free at 1(800) 877-2776.

Best Attorney Websites

16 Northtown Drive, Suite 206

Jackson, MS  39211

Tel. (800) 877-2776

Fax (662) 510-0159

So, we understand the acronym “SEO,” but what does it really mean?  Search Engine Optimization literally means “boosted for internet searching.”  You are probably wondering how that may apply to you as an attorney looking to increase business or looking to launch a website.  You may already be familiar with the concept of an ever-changing world and the fact that much of it is driven by the internet.  As the days of looking through the Yellow Pages to find a plumber has become obsolete, a growing number of the population has turned to popular search engines, like Google and Bing, for everything from ordering running shoes to paying utility bills. It is no surprise that many attorneys have turned to the internet for their advertisement needs.  The highly qualified attorney website design team at bestattorneywebsites.com will work with you to produce an attorney website and accompanying web blog with an impressive SEO that will literally bring clients right to your doorstep, which is what Search Engine Optimization is really all about.

Why choose our attorney website design firm over all the other website design firms out there?  We stand by our product – period.  We even go as far as to offer a RISK FREE TRIAL where you can try out our design services before signing a contract and offering payment.  Some of the features you may experience along with the design of your exclusive attorney website are as follows:

• Leading Internet Search Rankings – your exclusive attorney website will be crafted with internet search optimization (also SEO) in mind.  Your legal website design package will include a companion web blog which will make your website experience an increase in internet traffic (a good thing) because of the blog’s characteristic RSS or “Really Simple Syndication” and rapid upload speeds.

• Personal Website Content Management Capabilities – never again will you have to wait for your webmaster because you will be doing all of your edits and updates by yourself, on your own time.  With our utilization of the WordPress Backend Content Management Tool, you can update your exclusive attorney website from virtually anywhere using your PC, Mac, iPhone or iPad.  Keep in mind that prior programming experience is not required.  We will continue consulting with you throughout this process.

• Law Firm-Specific Content Writing – your customized legal website and companion blog will be written with the utmost care by licensed attorneys with your particular legal practice in mind.  Not only will these attorneys compose original content for your legal website and web blog, they will also ensure that every composition is enhanced for internet searches.

We encourage you to contact the highly experienced attorney website and web blog design team at bestattorneywebsites.comwith any questions regarding this report and how it may pertain to your current attorney website or with questions regarding creation of a new, exclusive attorney website with a RISK FREE TRIAL.

Please contact Best Attorney Websites toll free at 1(800) 877-2776.

Best Attorney Websites

16 Northtown Drive, Suite 206

Jackson, MS  39211

Tel. (800) 877-2776

Fax (662) 510-0159