We offer a complete online marketing review. Here is what one client had to say about the results he obtained from this service. Here is a short list of the items we review in the SEO & Online Marketing Review:
• Ideal Client Match – Design, Imagery, Colors, Content (look no further), Alignment with emotions, User Experience
• Local SEO, Local Citations, Local Citation Aggregation, Local Citations (Important city specific sites), Legal Citations, Corrections, Duplicate Removal / Claiming, Directories
• DMOZ, Legal , ABA, Bar Associations, Business, BBB
• Maps Placement, Multiple Offices, Major Maps Websites
• Schema Markups, Attorney Markups, Services Markups
• Reviews Markups
• Maps Markups
• Local / Locations Markups
• Video Markups
• Image Markups
• Maps Pin Markups
• Top Address Markups
• Silos
• Attorneys
• Practice Areas
• Cities/Practice Areas
• Locations
• Disclaimer Markups
• User Experience / Website Structure
• 6 Pillars of User Experience
• Content Strategy
• Information Structure
• Functionality
• Platform (Responsive Design)
• User Interface
• Usability & Accessibility
• Navigation Structure
• Siloing
• Number of links
• 2/3 Content column (left side)
• Soft Sell Content
• Informative Content
• Supporting Content
• Sales Page “Strategy Session”
• Direct Traffic – Return Visits – Bookmarks
• Google Analytics Review
• Bounce Off Rate
• Advertising Traffic – Marketing Efficiency
• Traffic Trends (Organic)
• Search Engine Optimization
• Penalties Assessed?
• Multi-pointed domains?
• On-page SEO
• Title Tags
• Lengths
• Uniqueness
• Meta Descriptions
• Lengths
• Uniqueness
• Schema
• Alt Tags
• Images
• Content Link/User Flow
• Meta Keywords (Google ignores but I always add in case they reverse their decision)
• Site Structure
• Image SEO
• Mobile SEO
• Video SEO / Presence
• Internal Linking Review/Techniques
• Outbound Linking Review/Techniques
• Inbound Link Attraction
• Breadcrumbs
• Website Technical Issues
• Mobile Technical Issues
• Link profile (17% brand name links)
• Canonical URLs (if duplicate content)
• Keyword Enriched URLs (watch length)
• Disavow tool
• Robots.txt file
• Reconsideration Request – History
• Off-page SEO
• Bad links
• Excessive Reciprocal Links
• Foreign Links
• Another Language Links
• Too many from one source
• Buying or Sponsored Links
• Link Pages
• Low quality links / Spam sites
• Negative SEO
• Complaints / Negative Reviews
• IP Addresses – blacklist
• Link profile
• 17% brand name links
• No_Follow
• Do_Follow
• Keyword Phrases
• Exact Match Keyphrase
• Phrase
• Branded
• Category
• Category URL
• Rankings (with suggestions) Baseline
• Blog
• Content Frequency
• Content Uniqueness
• Content Relevance
• Blog SEO’d
• Blog posts SEO’d
• Proper Categories, Tags, Archives (No_Follow)
• Reduce page links
• Content
• How do I best answer questions my Ideal Clients have?
• Refresh of Static Pages
• Quality
• Grammar
• Readability
• Uniqueness
• Relevance
• Length
• Cite authority websites
• Duplicated Content
• Common Content
• Across website
• From other websites
• Keyword Stuffing
• Over Optimization
• Use Bulleted, numbered lists
• Use Headers, Headlines
• Inaccurate Headlines/Sub-headlines
• Overusing H1 tags (too duplicative keyword phrases)
• Long-tail keyword phrases
• Conversational keyword phrases
• How can I…
• How do I…
• How to…
• Geo-targeted keywords
• City/County Practice Area Overview pages
• Pillar Informative
• Supporting
• Sales Page
• City/County Practice Area pages
• Pillar Informative
• Supporting
• Sales Page
• Keyword Density
• Latent Semantic Indexing
• CopyScape
• Ideal Client Copywriting – IRAC Method
• PAP Pillar Format
• Hub Content Techniques
• Blog Content Development
• Injury PAP (Settlement/Verdict) Approach
• Flesch–Kincaid Readability Rating (Ideal Client?)
• Freshness Score
• Video
• Additional Resources
• Links to authoritative sites
• Infographics
• Videos
• PDFs
• Privacy Policy (Unique)
• Terms of Service (Unique)
• Disclaimer (Unique)
• RSS
• Printable – Show Reader View
• Content Marketing
• Video
• Article Distribution
• Press Releases (No_Follow)
• Contributor
• Conversion
• Branding (on and off online)
• Reviews and Online Reputation
• Copywriting
• Reviews
• Live Chat
• Lead Handling / Response Time (24/7?)
• Phone Reception
• Web forms
• Live Chat
• Call to Action “Strategy Session”
• Sales process
• Videos
• Downloadable reports / Whitepapers
• Rich content dressing key questions, fears, concerns
• Programming
• Google Webmaster Tools review
• Content Management Tool
• Plugins
• Yoast SEO Tools or others
• Google XML Sitemaps
• Integrated blog
• Website Technical Issues
• Mobile Technical Issues
• Cross Brower Reviews / Compatibility
• Design
• Text
• Characters
• Content
• Website Speed
• Web forms
• Recaptcha
• Anti-spam
• Security Updates – CMS, Plugins, Themes, etc.
• Internal 401 errors
• “Copied Over” Code
• Broken Links
• Domain Authority
• Moz Score
• https://
• Renewal period
• Age
• Keyword enriched
• Keyword sub-domains
• Domain History
• Exact Match Domain
• Public / Private
• Unique IP Address (white listed)
• Social Media
• Frequency
• Quality
• Backlinking
• Uniqueness across social media
• Profiles
• Complete
• Unique across website and social sites?
• Images
• Videos
• Special Offers
• Audience Development
• Advertising (Likes & Shares)
• Competitor Awareness / Analysis
• Marketing Efficiency Analysis
and more.
This takes 5-6 hours and I am very thorough. You will end up with a marketing plan of sorts to take action. (What, how, why, where, etc). I only charge $750 for this. This also includes an hour consult to go over the plan and answer any questions you have about the report or anything else.
My phone consultations are $200 per hour. We go through a ton of materials and topics. So it is a great value. My clients have set that price as a fair value for the time.
