It is likely that the entire purpose of your legal website is to draw in new clients, thus increasing your annual revenues. The question is whether your site is fully optimized to support that goal? There are several factors which can have significant bearing on your site’s ability to generate conversions and most of them are very simple to implement if you haven’t already done so.
Access to Your Firm
Even though we are deep into the Internet, that doesn’t mean that telephones are not frequently used, particularly among those in an older age bracket who may be more comfortable with actually hearing a real voice on the other end of the line. Where is your telephone number positioned on your site? Experts say the number should always be on the top right hand corner and on every single page of your site if you want to reap maximum benefits from it. You want to both make it extremely simple for potential clients to contact you as well as building trust. Even in the digital age an old-fashioned chat with a potential client can often make all the difference, so keep your phone number prominently displayed for maximum sales.
Ease of Navigation
If your legal website is not easy to navigate, you will lose potential clients before you even get started. Is it readily apparent from the moment a visitor lands on your site what you do and who you are? Are your legal specialties prominently displayed? Your navigation should make it extremely easy to get from one place to another and should include trust-building pages such as “About Us,” and “Contact Us.” Your navigation pages should be more than an outline of your available web pages, and it could be helpful to list your specialties in the main navigation rather than under the services page. Speak to what your clients are looking for and make everything quick and easy to find.
Be Clear About Your Message
What makes your law firm the better choice for a potential client that your competition? While you certainly know the answer to that question, have you effectively communicated it thoroughly to visitors? It’s important to be perfectly clear about what services you are offering as well as what your clients are looking for. Take a look at your home page and give it an honest critique—does it fully represent who your firm is and what you stand for? If you are not absolutely sure about the answer to that question, then you must determine what your message is, say it out loud, then put it into the form of a concise, well-presented home page.
Strong Call to Action Within a Brilliant Design
Have you made it extremely simple for potential clients to utilize your legal services? In other words, even if they fully understand your message, are they clear about what to do next? It’s very important that you have a strong call to action message with a defined process which offers a simple path for your visitors. And supposing your call to action is right where it should be but it doesn’t seem to be doing its assigned job? Take a look at what is surrounding that call to action—if you see a web presence which is dated or dull, then it is unlikely your potential clients will hang around to read your content, no matter how interesting or compelling it. Because the world of web design is ever-changing and evolving, it’s imperative that you keep up with those changes to avoid having your website look tired and uninteresting.
